Funding and Exit Strategy - What's the Endgame?
While I had originally planned for this to be a single chapter, the content of each funding and exit strategy
Product Expansion Strategy
Once you’ve achieved traction with your core product, the next challenge is: where do you go from here? Most
Selling Strategy
Selling strategy defines who your primary buyer is and the path they take to adopt your product. Knowing which approach
Growth Strategy
Every company is faced with the same dilemma: how will we grow and expand our footprint in the market? Over
Business Strategy Will Impact You One Way or Another
Designers don’t need MBAs. But they do need to understand the game they’re playing. It’s not enough
Ocean Conditions: Red vs Blue Ocean
W. Chan Kim and Renée Mauborgne’s book Blue Ocean Strategy popularized the terms "red ocean" and "
Understand the Business
I fear that this is the section that most designers will be inclined to skip. Don’t. While you may
