Reframe and Expand the Value You Offer

The work that truly matters, the work that shapes companies and careers, lies beyond the boundaries of job descriptions, prototypes, and deliverables. The most valuable designers don’t just meet expectations; they reframe them. They step into difficult, ambiguous problems, take ownership where others hesitate, and look for ways their skills can apply outside the traditional definition of design.

This chapter is about expanding the value you bring by refusing to stay in the box others put you in. It’s about learning how to shake off perceived limitations and emerging as something more than “just a designer.”